Cruzy - About Us

About Us

About Us

Our Marketing Efforts

Cruzy.org ™ © launched in 20001 and is an exclusive worldwide Website offering promotional services for visual and performing Artists.

Cruzy is a independently owned business with its office in Santa Cruz, CA (USA), and international connections. The services are affordable and flexible, and are market oriented and customer focused.

We are Associate members of the Cultural Council of Santa Cruz County and have supported many other art organizations in the county.

We reach out to cross audiences and strive for name recognition. Use Cruzy’s short, catchy name to multiply your marketing and promotion efforts. Even if you already have a website, listing with Cruzy increases your opportunities.

Step through the Cruzy portal with over 15,000 hits per month ! Cruzy creates a professional presentation for you or your group.

What is Your Benefit?

With Cruzy, you get worldwide exposure:
Visitors to our website are people who look for art or artists.
Although many websites have creative names, people cannot remember them, or easily misspell them, especially in an international environment.
Some visitors are not familiar with art and artists at all. For example, people from the corporate world may seek performers for a team event, or a parent might seek artists for a birthday party.

Our name is short and catchy.
People remember it. If you have your own Website, it will benefit by being listed within ours.
Our Website gives international exposure. You might be known in your circle of friends of family, but you need exposure beyond that.

With Cruzy you reach out to new people and cross-audiences:
You get exposure to new people because we are not specialized to one category like only Jazz, only paintings or only acting.
Let's say someone else is searching for a band for their wedding playing Latin music. They will see your add or listing on our Website and consider to change their mind hiring you instead.

Cruzy does the advertisement for you:
We advertise electronically and on paper (see "Our Marketing Efforts"). Additional exposure come from special features such as
'Interviews', 'Jobs for Artists' or 'Events & Classes' section. Our hit rate reaches over 15,000 hits per month.

Cruzy coaches you:
If you sign up for advertisement or a listing, we will coach you on how to effectively present yourself on the Website and On-Line Gallery. This is much less expensive and less work than creating your own Website or getting an actual Gallery. No worries about maintenance or marketing. We can even come to you and make photos of your artwork, or create your own electronic image.

Cruzy is exclusive:
We list reliable artists of high quality for potential customers or clients. With professional on-line representation, you will stand out.

Cruzy is flexible and independent
We are flexible and fast, not tied up with bureaucratic procedures, policies or regulations based on grants. Our international team understands your needs and understands how to market you and your art.

Our Marketing Efforts

Cruzy.org ™ © is constantly marketing for its short and catchy name, exposing everyone who is on the Website to broader, new audiences worldwide. We strategically promote Cruzy in website links, newspapers, journals and flyers, as well as memberships and affiliations with other arts organizations. Examples below.

Beside the presence in search engines such as Google, we appeared also in special listings such as:
Yellowpages.com: since 2002
Worldpages.com: since 2002
Yahoo.com: since 2002
Artsjournal.info: since 2002
Santa Cruz Sentinel Website: since 2003
Craig's List: since 2002
Associations & Sponsorships: Cruzy associates and sponsored many organizations. Here are just a few:
SCEAN (Santa Cruz Ethnic Arts Network): Membership, Sponsorship and listing in Website
CCSCC (Cultural Council of Santa Cruz County): Sponsorship and listing in Website
Open Studio Arts Tour: by CCSCC (Cultural Council of Santa Cruz County), Sponsorship and Advertisement in Calendar (start with the 18th Open Studio Tour,2003)
Save Our Shores: Sponsorship and advertisement of events by Save Our Shores
Cayuga Vault (Gallery and Performing Arts): Sponsorship of music events and marketing of Website
Advertisements in newspapers, journals and other publications:
Yellow Pages (World Pages Book): in Monterey county and Santa Cruz county since Feb 2003
Arts-Journal Newsletter: since 2003
Student Guide Newspaper: since 2003
Metro Santa Cruz (weekly): since 2003
Metro San Jose (weekly): since 2003
Good Times (weekly): (starting begin of 2003)
KUSP (88.9 FM): in Feb 2003 (Saturday) from 10pm-12
KAZU (90.3FM): Radio advertisement, Sponsorship and Membership (start October 19, 2003)
Pacific Rim Film Festival: big slide ad starting in 2003
Calabash Award Ceremonies: advertisement in program and own booth starting 2003
Successful management of individuals and groups such as:
'Salsa Rueda Santa Cruz':	Great marketing exposure through the successful management of a dance organization. This dance organization received the 2002 WE Carnival Award and the 2004 Calabash Award "Salsa Rueda Santa Cruz" was featured in a 1/2 hour Special TV show aired starting January 2005.
Other Marcom tools:
Bumper Stickers: Cruzy designs and distributes bumper stickers with the Website name (since 2002)
Flyers and Poster distribution: Cruzy designs and distributes flyers and posters (since 2002)

Got Cruzy?

10-18-08

Memberships: Sponsorhips:

Memberships:

Sponsorhips: